Customers looking for the best prices online are increasingly turning to multi-vendor marketplaces as a solution. Retailers who made use of marketplaces reported that 35% of their business was conducted on online marketplaces. However, massive platforms such as Amazon and eBay are the first place where customers look, so multi-vendor marketplaces need to provide the best shopping experience if they want to compete with larger brands and attract vendors.
Here are the essential features that can make an online marketplace stand out.
- Search and Filtering
- Simplified, Flexible Checkout
- Mobile-friendliness
- Shipping Options
- Vendor/Customer Communication and Reviews
- Engaging Product Listings
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